jonathan pey sniffing wine

Pursuit of excellence

Founded in 2004

Winemaker Abigail Estrada

Founder Jonathan Pey

Over our decades together, Susan and I frequently traveled to France and Italy. We fell in love with the restraint in European wine, which was a striking contrast to the powerhouse wines of Napa Valley.

We secretly wondered… was there a place for Napa Valley's richness and intensity combined with European sensibility?

Through our deep connections, Susan and I were able to access exceptional fruit in Oakville—and that's where the journey really began. When we tasted our first vintage of Oakville Cabernet in barrel, we exclaimed that it was a "textbook Oakville Cab," and our name was born.

We trusted our vision to find the very best of the region so wholly that we bootstrapped that first vintage—put all the expenses on our credit cards—and hand-sold wine for years out of the trunk of the SUV in between kids' soccer practices, carpools, and work.

With Susan's passing, I continue this journey of exploration and invite you to be part of our story of curiosity, grit, and pursuit of excellence every time you open a bottle of TEXTBOOK wine.

Jonathan Pey Signature

— Jonathan Pey, Founder

Hear from Founder Jonathan Pey


Abigail Horstman


Winemaker Abigail Estrada gleaned winemaking expertise around the world; Italy, New Zealand, Israel and prestigious Napa Valley brands like Markham, Domaine Chandon, and Robert Mondavi.


She crafts our wines by keeping the lots separate, tasting throughout the year, and then integrating the components to create a harmonious, complex, unmistakable Napa Valley style.

TEXTBOOK Founder Jonathan Pey on rocky terrain


The Napa Valley is a tight knit region where handshake deals still happen and relationships are everything. Jonathan and Susan knew that in order for TEXTBOOK to fulfill its potential, they’d need to collaborate closely and respectfully with all of their partners. These friendships form the foundation of everything TEXTBOOK creates, and the results shine in every glass. 

Napa Valley hills overview

Napa valley greatness

Napa Valley geographical map

Oakville AVA

Vaca & Mayacamas Mountains

Napa Valley

San Pablo Bay

Cabernet Sauvignon flourishes in the Napa Valley because of its perfect combination of soil, climate, and terrain that creates layer upon layer of complex, evocative flavors. Our Oakville neighbors are iconic in the wine world – cult producers of Cabernet —Screaming Eagle, To-Kalon, and Harlan. Our Napa Valley vineyard partners are similarly high caliber, and they provide us with superior lots for consistent quality.

Be part of our story


Vyborny & Holmes Vineyards' gravelly alluvium and loam soils intersperse with large boulders.

Jonathan pey inspecting grapes

“Textbook Oakville is density, velvety tannins, deep red fruits” – Jon Pey

Abigail Horstman Estrada vineyard field open plane

Testing Brix in a Yountville grower vineyard before the day heats up.

Oakville sign

Known as “the Jewel of the Napa,” Oakville is coveted for growing Cab & Merlot.

jonathan pey sniffing wine

Each glass reflects the power of Napa Valley balanced by European sensibility.

vineyard field

Spring is in the air! Canopies flourish during May in the Oakville AVA.


Get inspired and share your everyday TEXTBOOK moments @textbookvineyards